Privacy Policy (GDPR)

Introduction

In order for us to provide our services and fulfill our legal obligations, we must process personal data about our customers (customer data). Hyre is committed to ensuring that personal data is handled in accordance with applicable laws, including the EU General Data Protection Regulation (GDPR), the Traffic Act, the Accounting Act (expenses and invoice basis), and the Marketing Act. Below, we will describe how we process customer data and what rights you have.

If you have questions or wish to exercise your rights, you can contact us at hej@hyre.dk. You also have the right to file a complaint with the Danish Data Protection Agency regarding any matter related to the processing of your personal data.

Why and How We Collect Customer Data

When you create a profile, we collect information about your name, personal identification number, driver’s license photo, phone number, payment card, and email. The purpose of storing this data is to enable us to fulfill our agreement with you and meet our legal obligations.

When you rent a vehicle, we register your driving history, which includes information on rental time, rental amount, GPS points for the vehicle during driving (updated every minute), payments, fuel refills, and driven kilometers. The purpose is to calculate what you owe us for the rental period and to show you where to pick up the vehicle. When you use the app, we use the latest location from your phone for better customer service, but we do not store any location history.

We also use your customer data as described above in our communication with you in the Hyre app, via email, and SMS, which is directly tied to delivering the service. This includes order confirmations, insurance certificates, time-sensitive messages regarding the rental period, receipts, and invoices. If you have given consent, we also send you information about goods and services that may be beneficial to you via email or the app.

We process data to better understand your needs and improve our service. The legal basis for this is our legitimate interest in enhancing our services. We limit the use of personal data and anonymize data as much as possible.

Examples of Data Usage for Statistical or Development Purposes:

• Collecting and analyzing data to better understand the use of our service, allowing us to adapt content and improve the customer experience. This could include conducting a customer survey (electronically or by phone), either through an online form or input received via phone or chat.
• Using statistical data to better understand how our service is used and to group customers with similar characteristics. This could be based on driving patterns, number of rental contracts, type of car rented, location, age, or other data that helps us understand how users like you use our service. In such cases, data is aggregated so that you are not personally identifiable. The information is also used to produce traffic statistics for capacity planning, among other things.
• Using data to correct any errors you may have identified.
• Monitoring driving behavior and using it to warn or exclude users for violations of traffic laws.

Examples of Data Usage to Provide Our Service:

• Billing, credit checks, and payment information for processing payments.
• Using data during a reservation, such as your last location from your mobile phone. We do this to assist with navigation and customer support inquiries.
• Handling customer inquiries (electronically or by phone) to assist you if you're stuck or have questions.

Transfer of Personal Data to Third Countries

Hyre stores and processes data primarily in Norway and within the EU/EEA, but in some cases, we work with partners outside the EU/EEA, including third countries. In such situations, we take additional precautions to ensure that data is processed in accordance with our standards through measures such as using EU standard contracts, which ensure the transfer of data to third countries, or by transferring data to countries pre-approved by the EU.

Who We Share Personal Data With

Hyre does not sell personal data to third parties. We only provide third parties with access to your personal data if it is necessary to manage your customer relationship, e.g., to an insurance company for insurance settlements, for marketing, or analysis purposes. If you have given consent, the data may be used to provide you with tailored content on other websites. Access to your personal data by third parties is also granted if you have given consent.

Hyre uses third-party tools to deliver our services, and therefore information is shared with them. They provide services on behalf of Hyre and are not allowed to use the information for anything other than helping us deliver the best service. These include Stripe and Intercom.

Aggregated and anonymized personal data may be transferred to third parties to ensure the optimal operation of the service and for third-party marketing and service personalization that is relevant to you. Personal data will be collected by Hyre before being disclosed in anonymized form to a third party.

This is a list of third parties who receive and process personal data on behalf of Hyre ApS:

Customer data will also be disclosed to public authorities if necessary for Hyre to comply with legal obligations, such as a police request for information.

How Long We Store Personal Data

Hyre deletes personal data as soon as storage is no longer necessary for the purposes for which it was collected, and when it is no longer necessary to retain it under applicable law (e.g., local accounting regulations) or for Hyre to respond to complaints or claims. We delete your personal data when there are no legal or regulatory requirements or legitimate business purposes that require us to retain it.

Your Rights

You always have the right to:

Right of Access to Your Data:

You have the right to know what personal data we have about you and how we process it. You can view most of this information under "Settings" in the Hyre app. If you want a complete overview of all your personal data, you can request a full data export through your user account in the app.

Right to Data Correction:

We need updated and correct information about you to deliver our service properly. You can request that we correct data if it is inaccurate. You can change most of your information via your profile in the app, or you can ask us to correct your information at any time by emailing hej@hyre.dk.

Right to Restrict Data Processing:

You have the right to object to the processing of your personal data based on our legitimate interests. You can opt-out of personalization and marketing communication by contacting us at hej@hyre.dk.

Right to Data Portability:

You have the right to receive your personal data in a structured, commonly used, and machine-readable format. If you wish to do so, you can request a full data export through your user account in the app.

Right to Withdraw Consent:

You have the right to withdraw your consent for us to process your data if consent is the basis for processing. You can do so by contacting us at hej@hyre.dk.

Right to be Forgotten:

You can always delete your user data or account with us. This can be done directly under "Settings" in the Hyre app. In such cases, your personal data will be deleted, except for data we are required to retain for other reasons (e.g., to comply with local accounting regulations).

Right to File a Complaint:

If you believe we are violating privacy laws or not acting in accordance with what is described here, you can contact us directly or file a complaint with the Danish Data Protection Agency. Learn more at www.datatilsynet.dk.

Information on Cookies

Hyre.dk and our app use cookies. Cookies are stored on your PC or mobile device when you visit hyre.dk or use our app. If you do not wish to allow the use of cookies, you can adjust this by changing the settings in your browser or on your device. The cookies used are functionality-related, remembering your choices on our website to improve your experience, and performance-related, allowing us to understand how you use our website. This information helps us improve the website and application to offer you the best possible experience.

Third-party providers, including Google, Meta, and Snapchat, also use targeted cookies and anonymous identifiers on hyre.dk and in the app to show ads based on your visits to this and other websites. These are placed on our website and in our app with our permission. Hyre uses remarketing and targeted marketing based on demographics, location, and other forms of interest-based marketing through Google, Meta, and Snapchat.

Personalization

To provide the best possible service, we personalize parts of the service on hyre.dk and the Hyre app, as well as in our communication with you. The legal basis for this is our legitimate interest in tailoring our services. We assess that the impact of this will be minimal for you. Examples include personalized offers in the app, vehicle suggestions, and trips we believe you may like based on previous rentals or other relevant marketing through our own services. We use third parties to deliver parts of the personalized communication, such as Mailchimp, which is our email provider.

Marketing

We offer all users the option to receive tips, suggestions, and offers via email, SMS, and messages in the Hyre app. You can easily change these preferences in the app or by contacting us at hej@hyre.dk.

From time to time, we will communicate about functionalities, changes, or news regarding the service and product, or any other information we believe is necessary to continue providing our service to you. Communication may occur via the provided phone number, email, address, or as a message through the app.

Changes to the Privacy Policy

Hyre reserves the right to change this privacy policy at any time. Registered users will be notified of changes and requested to accept them. Acceptance of this privacy policy, including any changes, is required to continue using Hyre's services.